Magpie Jewelry & Metals Studio
Magpie is a jewelry shop run by three partners who celebrated their 20th anniversary in 2020. We had a number of discussions on their web and digital needs and landed on an interesting approach that might feel short-sighted, but fits them perfectly. Because they specialize so heavily on custom work, they have never pushed too hard beyond a simple digital presence and it has worked well for them. So instead of creating an online store, we created a user friendly portfolio sight that can highlight past work, but doesn’t unnecessarily complicate things in the way an online store would. Word of mouth and foot traffic have served them well these 20+ years and this serves as an elegant extension of that.