Identity / Art Direction / Web Design / Day-to-day Label Operations
The website, as well as various social media pages and the label’s Bandcamp page use a general palette of greens and grays. Originally built in late 2013, the site received a complete refresh in early 2017. This new version improves the look and functionality of the site, as well as making it easier to update with new information. It is simple to navigate with only a few main sections and has easy to use e-commerce capabilities.
Beyond the initial identity development and web design/development, I also handle most of the art direction and design for album layouts. These always begin with a conversation with the musician(s) and frequently involve other artists and photographers. I never even start to think about layout until I’ve listened to the work through numerous times and often design while listening to it to make sure my layout feels right with the music.