Trees Cut Stars Design Studio

Trees Cut Stars is a nimble, multidisciplinary design studio run by Eric Krueger that focuses on identity, graphic design and web design. With over fifteen years of professional experience – working at an advertising agency with national and multi-national clients, in-house for a rapidly expanding high-end grocery chain, as well as independently for my own growing list of clients – I am well equipped to help solve your design and identity needs.


Art Direction, Identity Design, Print Collateral, WordPress Web Design, Presentation, Trade Show Graphics.

Working with Trees Cut Stars

Deadline driven with clear communication and within budget. An initial discovery phase helps identify the defining attributes of your project, laying a foundation for the design to grow. The design phase takes that knowledge into concept development and an initial presentation of ideas, followed by revisions and refinements. The production phase provides you with and prepares you to use your new materials.


2021 Pollie Awards – Gold – Best Direct Mail for Local/Municipal/Mayoral – National + South Region –  Kristin Graziano for Sheriff
2020 Reed Awards – Best Canadian Direct Mail Piece – Ironworkers Union
2019 Pollie Awards – Bronze – Best Use of Direct Mail – Alaska Democratic Party
2016 BMA Milwaukee Bell Awards – Excellence Award – UniMac eBlasts

Select Clients

Additional Clients

Augusta For Baltimore, Bader Rutter, Beans & Barley, Brevity Wit Productions, Campaign Hack, Director’s Cut (Adam Rifkin + Penn Jillette), ETA Hand2Mind, Geology Records, Grassroots South Shore, Green Onion Creative, Laura For CT, Momentum Communications, My Safe Pet, Polaris, Responsory, Rheem Bell & Freeman LLP, Stillwater Township, The North Consulting, Tracey Bernett for Colorado, WZW Consulting

Work Done With Agencies

Ampco Pumps Company, AWS, Broadcom, Change Healthcare, Christie Clinic, Citrix, Commvault, Downtown Madison Inc., Huebsch, McKesson, Panduit, Park Avenue Pizza, Polaris, PRM Property Management, SAVOR Chicago, ServiceNow, Speed Queen, Spine Consultants, Symantec, Theatre Jacksonville, Vulcan Global Manufacturing Solutions, The Water Council, Wisconsin Economic Development Corporation (WEDC)

Happy Campers

“When I first met Eric at an American Marketing Association-Milwaukee event, I knew I found a gem! Not only did Eric have the WordPress experience and knowledge that Green Onion Creative clients need, but his graphic design skills were just what I wanted to continue to expand our services.

Logos, direct mail packages, WEBSITES … I’ve thrown a variety of projects at Eric throughout the years and he has really knocked each one out of the park. Beyond his creative expertise, he is a TRUE PARTNER! We share ideas, approaches, and work TOGETHER to come up with the best solution for the tasks and budgets at hand. It’s why Eric is one of our top resources and continues to work with us today!”

Michele Tonkovitz

Owner, Green Onion Creative

“Eric was a pleasure to work with. He gave us a fantastic design with very little instruction, one that went well beyond our expectations. He was super personable in all of our communications, which has been an issue for us in the past. We’re super happy with the end result and will definitely be going back to Trees Cut Stars as soon as an opportunity arrives.”

Christina Maldonado

Office Manager, Rheem Bell & Freeman, LLP

“I enthusiastically recommend Trees Cut Stars. Their work was artfully executed, they were easy to work with and I wouldn’t hesitate to use them again.
Eric went above and beyond for my campaign and I am most grateful for his hard work and dedication to the projects he completed for us.”
Laura Kostin

Greenwich CT, Laura For CT

“Eric really listened and took the time to understand our company’s brand goals and how to help define it and push it forward in innovative ways.
He dug deep into what was working well and what was getting in the way of letting the work speak for itself in other websites in the industry to help build a clean, user-friendly site.”
Jillian Jesk

CEO / Executive Producer, Brevity Wit Productions

“Eric’s creativity has been a large part of why we have been successful over the last several years.”
Zak Williams

Partner, Superior Blue Strategies

“Eric impresses with his expertise and creativity, listening and asking questions to find the right solution. He is responsive, efficient and delivers high-quality assets.”
Kimberly Cole

Stillwater Township

Get in Touch

Let's talk about your current and future design needs and what we can do to push your brand forward. Use the contact form or shoot me an email at

Select client testimonials are here.


Trees Cut Stars is currently accepting a limited number of new clients and booking select projects for March 2024 and beyond.

I look forward to hearing from you.